The development of scientific marketing in the twentieth century

The development of scientific marketing in the twentieth century

by Ulrike Thoms, Jean-Paul Gaudillière

Book 22 of Studies for the Society for the Social History of Medicine --

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About
The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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