Diversification strategy

Diversification strategy

how to grow a business by diversifying successfully

by Graham Kenny

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Diversification Strategy establishes a blueprint for successfully managing diversification. The emphasis is on what successful and unsuccessful diversifiers do, as well as on the effective practices of focused firms. Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers. It offers best-practice guidance for successfully managing diversified organizations and the business units within them.

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