TREAT YOUR CUSTOMERS

A successful Fortune 500 corporate executive shares how working at his family’s Dairy Queen® taught him all he needed to know about great customer service.Customer service is the cornerstone of every successful business. In TREAT YOUR CUSTOMERS, corporate businessman Bob Miglani shares his secrets using anecdotes and analogies from his experiences working at his family’s Dairy Queen®. Some of these lessons include:Bob’s Dairy Queen® RulesKnow their names and their favorite flavorOnce in a while, taste your own ice creamAlways replace a dropped coneWant whipped cream and nuts on that?Never forget the plain old vanillaThe Business LessonKnow your customersKnow what you’re sellingIntegrity is pricelessUp sellCash cowMiglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, TREAT YOUR CUSTOMERS will appeal to any business owner or manager who wants to enhance sales, motivate employees, and keep customers coming back.