One Billion Customers

One Billion Customers

Lessons from the Front Lines of Doing Business in China

by James McGregor

320 pages· 2007· ISBN 9780743258418
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A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence as a global economic power, the nation's seemingly contradictory business practices, and the experiences of high-profile foreign companies and businesspeople. Reprint. 40,000 first printing.

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