The power of cult branding

The power of cult branding

by Bolivar J. Bueno, Matthew W. Ragas

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"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.

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