Big Sports, Big Business

Big Sports, Big Business

by Frank P. Jozsa

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"Frank Jozsa takes us on a tour, from the 1870s to the present, of the expansions and mergers, relocations, and transfers that are constantly shifting the professional sports landscape. Incorporating concepts from economics, demographics, management, and marketing, Jozsa explains the successes and failures of such efforts in baseball, football, basketball, hockey, and soccer, including their effects on team competitiveness, market share, and prosperity -- and their impact on the communities in which they operate. Arguing that professional sports teams are 'profit-maximizing businesses, ' his analysis sheds light on the economics, culture, and politics of sports as big business, as decisions are made and implemented. In addition to providing a unique perspective on the history and culture of sports management, he offers commentary on the future prospects of sports franchises"--Jacket.

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