Winning combinations

What can the entrepreneur offer a corporate giant like General Motors? How about fresh, innovative ideas? What can large corporations offer the entrepreneur who's determined to remain in control of his own professional destiny? How about an infusion of capital and access to markets for growth? And what is Winning Combinations? It's the indispensable guide to the unusual corporate/entrepreneur partnerships that are changing the face of business. Winning Combinations begins with an in-depth examination of large/small alliance options. Executives and entrepreneurs learn how to analyze their strategies, including alliances with small and large companies. Readers discover what types of partners and partnerships exist and which can best help them meet their goals. Part II offers entrepreneurs and executives extensive guidelines for establishing their own collaborative ventures. Executives learn how to design strategies for dealing with entrepreneurs and vice versa. Potential pitfalls of large/small alliances are discussed and possible solutions offered. Along the way, Winning Combinations cites the collaborative experiences of top American companies like 3M, Kodak, and Corning. These detailed case studies provide real-life examples of a range of internal and external strategies that have met with various levels of success. The case-by-case tour of this new business phenomenon continues with an exploration of global opportunities for entrepreneurial partnerships featuring in-depth analyses of alliances involving Japanese, British, Swedish, and Eastern European firms. Winning Combinations shows both executives and entrepreneurs how to benefit from these new strategic alliances and gain a much-needed edge in the global technological race. From principles and practices of large/small alliances to case studies that show these business marriages in motion, Winning Combinations offers the theoretical and practical information entrepreneurs and executives need to create mutually beneficial partnerships.