The One Thing You Need to Know

A tried and tested formula for business planning What is the one thing you need to know in business? What’sthe single most important aspect of business to master in order tosucceed and grow? It has to be planning. Whether you’resitting down to plan a whole brand strategy or tasked with planninga single product and taking it to market, nailing the planning anddecision making will ensure you have full buy-in from allstakeholders, a high level of market knowledge, know exactly whatvalue your product or service brings and a thorough understandingof how the financials will work. In short, you’ll have anidea that succeeds. Ross Lovelock and his company SCQuARE havespent the last 20 years developing a formula for such planning.Ross has shared this formula with some of the world’s leadingcompanies – now he’s going to share it with you. TheOne Thing You Need to Know is a complete business planningtoolkit. A simple, implementable explanation of how to bring a productplan or a brand strategy together Will teach you the critical business skill of creating andselling plans Learn how to think through a complex business problem, createthe right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information intoa compelling business story that will warrant a YES decision fromthe boss