Dynamics of competitive advantage and consumer perception in social marketing

Dynamics of competitive advantage and consumer perception in social marketing

by Avinash Kapoor, Chinmaya Kulshrestha

Part of Research essentials

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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

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