Enduring Passion
by Leslie Butterfield
Rate this book:
No club is reading this yet — be the first to start one
About
"Three-pointed star. Magic. Mystique. Mercedes-Benz. Enduring Passion is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's presidents and kings, with a symbol more widely recognised than the Christian cross. This book is informed by the very latest brand thinking. It is thorough, honest and sometimes critical. This is the story of Mercedes-Benz." "Illustrated with some previously unpublished photographs and references, this is an enthralling read for anyone moved by the history of the motor industry and the legend and legacy of Mercedes-Benz. For marketing professionals, it offers a wealth of precious insights into the enduring passion that can be inspired by a badge and a brand."--BOOK JACKET.
Discuss Enduring Passion with other readers
Join or start a book club for Enduring Passion on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Enduring Passion?
Sign up free on Readfeed, then browse public clubs or start your own club with Enduring Passion as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Enduring Passion with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Enduring Passion with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.