Crafting business strategy with environmental scanning

Crafting business strategy with environmental scanning

by Bharat N. Anand, Harvard Business School

Part of Faculty seminar series

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With numerous examples from various industries, Professor Anand illustrates Michael Porter's Five Forces framework as a structured tool for analyzing complex environments, and he reviews an augmented framework with additional forces to consider. Applying the strategy framework may allow companies not only to respond to threats but to identify opportunities to shape the environment as well.

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