The Insider

The Insider takes you where most people have never been, or, are likely to go. And many of those who ventured in, drawn by the images and perks of new cars, big money, and the mystic of the profession, don’t manage to survive. It takes you inside the automobile industry. Why? Because if you know how cars are sold, you’ll know how to buy them!...and I left no stone unturned. There is no other single book in the world with all the “inside” information on the details of buying and selling cars. It is, without a doubt, the most comprehensive source you’ll find covering the keys to dealer advertising, the “tools and traps” of selling, how to read, use and understand window stickers, bump labels, and buyer’s guides, how to figure payments in seconds!, how salesmen “type” what kind of buyer you are, how salesmen are trained, how to negotiate fast and easy, and more! If it’s not in here, it’s not worth knowing. No longer does the experience of buying a car have to be only moderately better than going to the dentist. With The Insider you’ll save time and money, and buy all your cars with confidence, because now you can work with salesmen instead of “dealing” with them!