The Natural Step for Business

The Natural Step for Business

Wealth, Ecology & the Evolutionary Corporation

by Brian Nattrass, Mary Altomare

240 pages· 2013· ISBN 9781550923995
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The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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