Inside Apple

Inside Apple

by Adam Lashinsky

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Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable public company -- with over $100 billion in revenue and more than fifty thousand employees -- remains as nimble as any start-up. By exposing what Apple's new CEO, Tim Cook, calls "our magic," Lashinsky shows how Apple's success confounds many of the general management concepts taught in today's leading business schools. Or as one leading business school professor put it, "Apple is like a bumblebee. It shouldn't fly, but it does." - Jacket.

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