COPY大买场
全程打造超市新形象
by 张宁
254 pages· 2003· ISBN 9787810890557
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本书结合作者多年的超市企业运作经验,以CIS为主线贯穿始终,从理念管理到视觉形象对大型综合超市的打造全程进行了详细的论述。书中选择收录了国内外零售巨头的成功秘诀,配有作者设计的超市系列形象及各著名零售巨头的店面形象精美图片约300幅。
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