商场超市营销方案与公文实战范本
by 周樱子
254 pages· 2005· ISBN 9787218047744
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本书介绍了商场超市的营销方案,上卷为方案范本,包括整体营销策划方案、市场调研方案、促销方案、形象塑造方案、营销诊断方案、培训考核等,下卷为公文范本,包括公文实战范本和资料实战范本。
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