連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究
by 花海燕
196 pages· 2015· ISBN 9789863930341
Rate this book:
About
激烈的市場競争使得越來越多的連鎖企業將促銷作為現代商戰的利器頻繁使用。但在這一過程中，由於企業促銷失當而導致消費者人身 、財務受到傷害的案例很多。危機發生後消費者的感知風險和購買意願會不會受到影響？即是研究連鎖超市在促銷傷害危機發生後，消費者的品牌信任及品牌忠誠變化。
Discuss 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 with other readers
Join or start a book club for 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究?
Sign up free on Readfeed, then browse public clubs or start your own club with 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about 連鎖超市促銷傷害危機對消費者品牌忠誠的影響研究 with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.