零售業連鎖超市管理與運作
by 張倩
298 pages· 2015· ISBN 9789863930242
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About
本書以超市零售業作為介紹連鎖經營基本原理和運作規範的對象，分為理論篇、運作篇和案例篇三大部分，在理論篇介紹零售業的演變、連鎖經營的相關知識以及連鎖超市的經營戰略；在運作篇著重介紹了連鎖超市的總部管理與運作、超市門店的運作規範與技術；在案例篇則選擇三個在超市連鎖經營中有特色的企業進行介紹。
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