Content Strategy for the Web
by Kristina Halvorson, Melissa Rach
216 pages· 2012· ISBN 9780132883245
Rate this book:
About
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Discuss Content Strategy for the Web with other readers
Join or start a book club for Content Strategy for the Web on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Content Strategy for the Web?
Sign up free on Readfeed, then browse public clubs or start your own club with Content Strategy for the Web as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Content Strategy for the Web with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Content Strategy for the Web with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.