No Bullshit Social Media

The in-your-face, no-'Kumbaya' guide to utilizing social media to improve sales, profitability, market share, and business efficiency * *Beyond mere 'conversations': specific, practical solutions for brand-building, customer service, reputation, sales, PR, and more *Focuses on the metrics decision-makers need to maximize social media performance on each key business driver. *Uses facts, statistics, and case studies to tightly link social media with business success, and address management's most common objections. This is the first no-holds-barred, no B.S., no 'Kumbaya' guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations,' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. Readers will find the expert help they need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.