Unstoppable

"Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilized assets - in the form of business platforms, customer insights, and capabilities - that can serve as new foundations for sustainable growth." "Drawing on extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as De Beers, American Express, Li & Fung, and Harman International, Chris Zook explains how to know when your company's core needs reinventing. He also demonstrates how your organization can find and deploy the "hidden assets" today that can serve as the engines for growth tomorrow. State-of-the-art tools and diagnostics help you apply what you've learned to transform your core."--BOOK JACKET.