The Chief No Officer
Confessions of an unconventional entrepreneur
by Bendrix Bailey
294 pages· 2005· ISBN 9780985930509
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What would happen if you... ...forbade everyone in your company from ever saying "no" to a customer? ...posted your contact information on the company's public website and required all of your executives and department managers to do the same? ...turned cash planning from a financial exercise into an operational priority where the VP of Finance was the last to weigh in? ...paid your customers to read your advertisements? ...took a huge pay cut rather than lay off employees?
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