Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations

by Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater

584 pages· ISBN 9780136049968
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

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