Fair Trade Brands

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 21. Chapters: Alter Eco, Bridgehead Coffee, Cafedirect, Cafe Bom Dia, Cocodirect, Dubble, Equal Exchange, Equal Exchange Trading, Fair Trade Sports, Gepa The Fair Trade Company, Guaranito, Illuminati II, Just Us!, Maggie's Organics, Noir (fashion), Numi Organic Tea, Peace Coffee, Pura Vida Coffee, Steaz, Teadirect, Ten Thousand Villages, The Body Shop, Traidcraft, Twin Trading, Ubuntu Cola, Veja Sneakers. Excerpt: The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oreal corporate group. In the early 1970s, Anita Roddick (then Anita Perilli) visited a shop in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The Berkeley Body Shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. The natural, environmentally-minded and intimate cosmetics shop inspired Anita Roddick to open her own shop in the UK in 1976. In 1987, Roddick purchased the naming rights from the original Body Shop. From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Body Shop stock was floated on London's Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname "The shares that defy gravity," as its price increased by more than 500%. But the opening of Roddick's first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name "The Body Shop." In March 2006, The Body Shop agreed to a 652.3...