Radical innovation

Radical innovation

by Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, Richard Leifer

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"Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations - including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments - this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation."--BOOK JACKET.

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