Essays on capabilities based marketing and competitive superiority

Essays on capabilities based marketing and competitive superiority

by Matti Tuominen, Mai Anttila

Book 52 of Helsingin Kauppakorkeakoulun julkaisuja --

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"The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel versus industrial firm context, and innovation and marketing capability."--Foreword.

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