Get content, get customers

Get content, get customers

by Joe Pulizzi

2009

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

1 readers worldwide want to read this book

Start a club free
About
Connect to customers withcompelling content!The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get ContentGet Customers explains how to develop compelling content and seamlessly deliver it tocustomers—without interrupting their lives.It’s the new way of marketing, and it’s theonly way to build a loyal, engaged customer base.“Pulizzi and Barrett have taken integrated marketing communicationsto the next level. . . . Every marketer, large or small, can use thistext to build better ongoing customer relationships.”—Don Schultz, Professor Emeritus-in-Service, Integrated MarketingCommunication, Northwestern University“Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content.”—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author of Personality Not Included“Get Content Get Customers provides a play-by-play for any marketerwho is serious about breaking away from the pack.”—Greg Verdino, Chief Strategy Officer, Crayon, LLC

Discuss Get content, get customers with other readers

Join or start a book club for Get content, get customers on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Frequently asked questions

How do I join a book club for Get content, get customers?

Sign up free on Readfeed, then browse public clubs or start your own club with Get content, get customers as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Get content, get customers with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Get content, get customers with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.