Disney
by Alexandre Bohas
Part of Chaos international
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About
Cet ouvrage analyse le fondement artistique de la domination mondiale de Disney et sa contribution à l'émergence d'une civilisation mondiale des loisirs. Cette entreprise au label et à l'univers narratif reconnu de tous est confrontée à un double défi, à l'heure où la compétition est plus âpre : un renouvellement créatif tout en se développant dans la logique d'une finance mondialisée.
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