The Religious Dimensions of Advertising (Religion/Culture/Critique)

The Religious Dimensions of Advertising (Religion/Culture/Critique)

by Tricia Sheffield

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"Tricia Sheffield's new work argues that advertising functions as a religion in late capitalism and can thus be integrated into critical theological studies. Situating her examinations within a detailed theoretical context, Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogies to Emile Durkheim's description of objects as totems."--Jacket.

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