Wen hua chan ye shang ye mo shi
by Shaofeng Chen
Part of Bei jing da xue wen hua chan ye ji chu jiao cai
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Discussion questions for Wen hua chan ye shang ye mo shi
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- 1
How does Shaofeng Chen’s perspective on culture as an economic driver challenge or align with your own understanding of the arts versus commerce debate?
- 2
In what ways do you think the dual-customer nature of the cultural market—serving both cultural consumers and ideological or corporate stakeholders—complicates modern business strategy?
- 3
The book explores the unique characteristics of cultural products compared to traditional manufactured goods; how have you seen this uniqueness play out in successful media or entertainment companies today?
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