Presidential Campaigns in the Age of Social Media

Presidential Campaigns in the Age of Social Media

by William L. Benoit, Mark J. Glantz

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"This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns"--

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