Developing Successful Marketing Strategies

Developing Successful Marketing Strategies

by David Parmerlee

Part of American Marketing Association marketing toolbox

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"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.". "Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.

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