欲罷不能的產品原來這樣做

欲罷不能的產品原來這樣做

讓顧客愈用愈上癮 4 步驟

by 尼爾．艾亞 Nir Eyal, 萊恩．胡佛 Ryan Hoover

40 pages· 2014
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大師輕鬆讀 NO.529 HOOKED How To Build Habit-Forming Products 為什麼有些產品特別容易吸引我們注意，而且讓我們忍不住一用再用，欲罷不能？其中奧祕就是這些產品都注入了一套「上癮模式」，能讓使用者養成習慣，愛不釋手。 ★ 亞馬遜網路書店排行榜暢銷書 ★ 開放原始碼網誌 WordPress 創辦人 Matt Mullenweg 好評推薦

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