Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians

by Marie R. Kennedy

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It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

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