MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE

MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE

by DAN STEINBOCK

Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

About
"The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea." "This book is essential reading for managers and marketers who must now "mobilize" their products, services and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets. This unique account is supported by in-depth interviews with some 80 leading executives and trendsetters."--Jacket.

Discuss MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE with other readers

Join or start a book club for MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE?

Sign up free on Readfeed, then browse public clubs or start your own club with MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.