Basic literature evangelism

"Selling is an appeal to another's reason and emotions, leading that person to accept you, your ideas, or your product. From three decades' experience in the literature ministry, I've become convinced that literature evagelists need to be better trained and more professional. The purpose of this book is to make these basic professional selling techniques practical to the work of the literature evangelist, helping him to become a truly professional person."--Introduction (p.5).