Build your own app for fun and profit

"Aimed squarely at the entrepreneur who knows little about mobile applications but is eager to know more, this primer explains in simple language this fast-growing segment of the world economy. The burgeoning smartphone and tablet market presents opportunities and new income streams for enterprising business managers. Avoiding jargon and technical language, the basics of mobile web applications are explained, and practical advice about using open-access development tools such as PhoneGap are discussed. A sample app is developed through the course of the book, providing a handy model for the reader. Even rookie developers with no programming experience will be able to create effective mobile applications using this handy introduction to a thriving billion-dollar industry"-- "Powerful smartphones featuring versatile software "apps" lead the ongoing communications revolution, and businesses must serve customers in this venue. Developing an app for your business is easier than you think! This book shows how you can use basic HTML skills to build a useful app for your business on a minimal budget; what functionality is necessary and what is overkill; how to test the app and ensure that it works on various devices; and how to market it and make it available to customers"--