Library management and marketing in a multicultural world

Library management and marketing in a multicultural world

by International Federation of Library Associations and Institutions. Management and Marketing Section. Conference

Book 125 of IFLA publications --

2007

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Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.

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