All the Right Moves

All the Right Moves

A Guide to Crafting Breakthrough Strategy

by Constantinos Markides

244 pages· ISBN 9780875848334
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About
Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.

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