Breakthrough!

Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

by Paul Kurnit, Steve Lance

215 pages· 2011· ISBN 9780814415627
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About
Written by marketing experts Paul Kurnit and Steve Lance---who've been on the ground floor of some of today's most astounding big-idea successes---Breakthrough! reveals that there are actually systematic initiatives you and your company can implement to create, nurture, and develop unique and powerful ideas. These are the kinds of ideas that drive profitable new processes, products, and services that capture the public's imagination and dramatically grow businesses. --

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