International Marketing

International Marketing

by Michael Czinkota, Ilkka Ronkainen

720 pages· 2012· ISBN 9781133627517
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About
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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