The School and Community Relations

Established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations With a focus on successfully implementing communication activities with critical internal and external audiences, this widely used resource guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, "The School and Community Relations" stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America. Find out what's new to the Eleventh Edition: Students learn more efficiently and effectively using the new Learning Objectives presented for every chapter. Readers get the latest information, case studies, and expert insights on communication issues vital to their work. Teachers see the many ways new technology has impacted both traditional and new school-communication tactics in a new and updated section on Communication Tools (Part 3). Readers explore ways of working more effectively with the media. How to approach the many tricky aspects of disseminating information is covered in the revised chapter on Working with Publications (Chapter 12). A revised chapter on Working with Online Tactics (Chapter 13) documents the many new two-way communication options-from traditional Web sites to information-rich smartphone apps-being deployed by schools to engage with all types of audiences.