Communicating Risks and Benefits

Communicating Risks and Benefits

An Evidence Based User's Guide

by Baruch Fischhoff

240 pages· 2012· ISBN 9780160901799
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About
Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.

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