French Touch

French Touch

by Amélie Gastaut

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"Expression apparue au milieu des années 1990 dans la presse anglo-saxonne, la French Touch désigne la musique électronique créée par de Jeunes artistes français qui firent érnerger un univers underground en décalage avec celui de leurs contemporains. Ce mouvement musical s'est accompagné d'une esthétique forte, incarnée par de grands noms du graphisme qui investirent pochettes de disques, fiers, fanzines et clips en jouant du détournement et de la transgression, en écho aux rnix, rernix et sampling de la musique. Ce livre révèle à quel point, pour la première génération de la French Touch, entre 1991 et 2003, graphisme et musique ne faisaient qu'un."--P. [4] of cover.

Discussion questions for French Touch

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  1. 1

    How does the book illustrate the idea that the visual aesthetic of the French Touch was just as important to its success as the music itself?

  2. 2

    In what ways did the DIY ethos of 1990s graphic design—using fanzines, flyers, and unconventional packaging—mirror the sampling and remixing techniques of electronic music?

  3. 3

    Gastaut highlights the period between 1991 and 2003 as a golden era for this movement; how does looking back at this timeframe change your perspective on modern digital art and music culture?

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