CD-ROM market segmentation and buyer profile report

CD-ROM market segmentation and buyer profile report

by Dana De Puy Morgan

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"The objective of this report is to provide up-to-date information, sources, and statistics on CD-ROM new media markets by reviewing market research reports, trade magazines, newspaper articles, and industry white papers and interviewing CD-ROM publishers, distributors, industry consultants, and Apple managers. The primary focus is CD-ROM drive and title buyer profiles. Key areas of analysis include definition of markets, associated applications, and trends, as well as CD-ROM consumer demographics, psychographics, and buying habits."--P. 2.

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