The metamorphosis of Mervin Applewhite

The metamorphosis of Mervin Applewhite

by Ted DeRochi

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This is a story of a young man whose ideas for Halo Shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca, and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.

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