Making Aston Martin
by Ulrich Bez
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"During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate "how I did it," this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller no business platitudes and all the insider details."--Publisher description.
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