Pengaruh country of origin, terpaan iklan media massa, ethnosentrisme konsumen, dan utility of product terhadap pembelian produk elektronik di Provinsi Lamping

Pengaruh country of origin, terpaan iklan media massa, ethnosentrisme konsumen, dan utility of product terhadap pembelian produk elektronik di Provinsi Lamping

by Baroroh Lestari

2007
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Influence of country of origin, mass media, consumer ethnocentrism, and utility of product toward purchasing of electronic product in Lampung Province, Indonesia; research report.

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