YU[E]P

Like many other cities, Rotterdam is an 'arrival city', where migrants work their way up. Since 1995 the number of foreign students at colleges and universities has increased considerably. Especially girls follow higher education. These well-educated women are the vanguard of an emerging new middle class who now - in the footsteps of their native fellow citizens - tend to leave the city and move to the suburbs. Because these Young Urban [Ethnic] Professionals (YUEPs) can contribute substantially to the development and revival of city districts, the question is: how to maintain these talented residents for the cities? YU[E]P is an startling research report and photo book on the expectations of a group of young women of non-Western origin from the South Bank of Rotterdam, a deprived district now earmarked by architects, urban planners, housing associations, welfare organizations, trade and civic offices as an up-and-coming area.