An introduction to digital color printing

The introduction of PostScript more than a decade ago transformed the way pages were prepared for the press. Today, PostScript and the systems that support it are established standards. This revolu- tion in prepress, combined with breakthroughs in associated digital technology, have led to new methods of output, including digital color printing systems. More than simple presses, digital printing systems offer innovative and efficient ways to create and communicate. By eliminating many time-intensive steps from the workfow, digital presses have redefined the printing terms "on-demand" and "short-run. Entire 4-color jobs can be produced within hours, rather than days or weeks. Runs can be a few thousand, a few hundred, or just a few. Materials can be customized to suit different target groups and individuals. And thanks to two byproducts of the digital revolu- tion-high-speed telecommunications and the Internet-docu- ments can be transmitted to multiple locations for distributed printing to meet local needs. The applications for digital printing increase every day. Designers can gain a competitive edge when they present their ideas, in multiple variations, in a high-quality form. Corporations become more efficient with just-in-time printing, keeping information fresh, stretching deadlines, and saving warehouse sPace. Marketers achieve higher response rates when they focus on their audience with personalized mailings. And any ordinary B&W or 2-color document delivers greater impact when presented in full color. This publication explains the essential aspects of digital printing. We have defined what it is, how it differs from conventional techniques, what its strengths and weaknesses are, and how best to take advantage of its capabilities. We have included some practical advice and time-saving tips, as well as comparisons of digital and offset printing output. We hope that this guide will serve to open up new avenues for creation and communication.